Welcome to Fairplay - the Campaign for Commercial-Free Childhood takes new name

"In the more than 20 years the Campaign for Commercial-Free Childhood, childhood was transformed by smartphones, tablets, and an overwhelming array of apps and games designed to hook kids, monopolize their attention, and mine their personal information for profit. And while our advocacy evolved to match the digital techniques used by corporate marketers, our name hadn’t. Until today. 

Thanks to our supporters, we’re no longer just a small group of parents and professionals working for a better childhood in our spare time. Now, we are the leaders of a movement to put children’s needs before Silicon Valley profits. We’re the leading watchdog of the children’s media and marketing industries. We’re organizing huge coalitions standing up to Big Tech and demanding an end to the unfair tactics that manipulate children into spending far too much time online. We’re testifying on Capitol Hill about the protections children need. We’re working with an increasing number of allies in Congress to craft legislation that will curb Big Tech’s harmful business model. 

We’re Fairplay."