What is the HEART of API?

"I remember my first monthly API leader conference call. I had expectations before I dialed in. You can't help it.

"Before that first call, I'd experienced an amazing connection with Lisa. I'd spent weeks emailing with Lisa as she guided me through the API Leader accreditation process, one-on-one, at my own pace.

"After my experience with Lisa, my greatest question was, 
"What is the HEART of this organization?" "