40th Anniversary of the WHO Code

"In 1981, health officials from around the world gathered at the World Health Assembly to address aggressive marketing tactics by the infant and young child feeding industry, which was promoting formula feeding over breastfeeding and causing a dramatic increase in infant morbidity and mortality. The result was the International Code of Marketing of Breastmilk Substitutes (the Code), a landmark policy framework designed to stop commercial interests from damaging breastfeeding rates and endangering the health and nutrition of the world’s youngest inhabitants."

Statements from

World Health Organization: WHO/UNICEF statement on the 40th anniversary of the international code of marketing breastmilk substitutes

Baby Friendly USA: Celebrating 40 Years of the Code

WABA: 40th Anniversary Of The Code – Protecting Breastfeeding Against Aggressive BMS Marketing