So Straightforward That All Hungry Newborns Cry for It

"One day we asked him [Shawn Baker, a public health expert with Helen Keller International] where he would invest a billion dollars if he had it.

"'To me, the next big win in saving kids’ lives is breast-feeding promotion,” he said. “It’s absolutely unacceptable that more than 800,000 kids are dying annually of suboptimal breast-feeding.'

"There are many ways to save lives, some involving dazzling technologies. But maybe in our sophistication we’ve overlooked a way to ease childhood malnutrition that is sustainable, scalable, free - and so straightforward that all hungry newborns cry for it."